In the future, and when the project is done, if we are talking about a concept that shocks, that is quickly associated with something that people will want to visit. It almost becomes an obligation to get to know. More and more I believe that distinctive experiences foster exclusive services, making them, consequently, more profitable

We live in a technology-based generation. Everything is fast. The contacts, the answers…. What seems normal to me today, a few years ago was far from having the same speed. Today the world is not as big, but smaller.

I believe that some time ago, whoever came back from a trip to New York would always be one step ahead, because new ideas and influences took longer to arrive in Portugal. Nowadays, this whole process is much faster and easier.

This technological facility that is within anyone’s reach, to know any space on the spot, gives us the possibility to constantly keep up with the new ideas and the latest trends.

More and more, and fortunately, when my clients approach me, they give me the freedom to develop everything my way; however, I still feel some difficulty in having them understand when I want to develop something different. And that’s because people have too many or too many references. Sometimes it happens that the image that the client has about something is not the same as the one I have, a result, in some cases and in a general way, of associating it with something they have already seen and didn’t like. Because everyone invents or imagines what they want. The lesson that any creative should take from this is that we should never give up, or give in to a less optimistic attitude from the client.

For example, sometimes, in meetings with the client, it happens that I am presenting something and the client starts to get a strange and depreciative look on his face about what he thinks is different. At that moment, I know I’m on the right track. Because it is a sign that he has never seen and has no reference about what I am saying. Basically, it is a new idea that has never been processed. And since it’s not processing it, instinct always tends to reject it. The good thing about it, is that if you know why you are doing it and what you are doing, you simply shouldn’t give up.

In the future and when the project is done, if we’re talking about a concept that shocks, that’s quickly associated with something that people will want to visit. It almost becomes an obligation to get to know. More and more I believe that distinctive experiences foster exclusive services, making them, consequently, more profitable.

If believing is the first step to make it happen… then we can’t give up, settling for what has already been done or what is already internalized. We have to be different and dare!

Creativity is not an abstract property of the imagination, but of the mind and body as a whole, as it embraces intelligence and logical thinking. All artistic work has in common the projecting, the giving meaning, the transforming of reality and solving, creating. The architect, the designer, the decorator, as a transforming agent, has the duty to think strategically and reverse the “deja vu”, the conventional. I am an advocate of meaning over function!

We need a new school of thought, we need to regain confidence in creativity and have commitments to curiosity and uniqueness. How? By innovating!