If many people share an idea, others tend to follow it. It is similar to choosing a restaurant. When there is no information and you pass by one and it is empty, and right next to it there is another one with four couples, intuitively, the tendency will be to choose the busier one. In fact, the result of this choice comes about because you believe that if the others have done it, there must be some reason for it.
This concept basically refers to animal life, in which animals gather together to protect themselves or to escape from a predator. This behavior can be associated to human beings, when they follow certain stereotypes or follow an influencer, or a certain group of people, without the result of the project being necessarily the result of an individual reflection.

If many people share an idea, others tend to follow it. It is similar to choosing a restaurant. When there is no information and you pass by one and it is empty, and right next to it there is another one with four couples, intuitively, the tendency will be to choose the busier one. In fact, the result of this choice comes about because you believe that if the others have done it, there must be some reason for it.

Many researchers say that this fact may be linked, among others, to the lack of schooling and/or culture, where one opinion easily takes over several minds.

In short, it is important to have references and follow trends, but it is essential to be authentic and creative, after all, and in the best of truths, that is what we are paid for. What I am seeing more and more in various works are imitations, both of concepts and elements, and at that point I ask myself: where is the authenticity of the creative? Where is their personality? I am one of those who believe that a project says a lot about us, about our personality and the way we approach life. The shades or colors that I select for a project are not only the result of a clear intention, but it is also the result of what makes me feel good and I believe to be the best for each case.

This herd effect, which I transport once again to the creative level, also brings up the lack of values and ethics, in which the work of others is persistently disrespected and everyone tries to climb up, riding roughshod over anyone. They don’t look at the means to achieve the ends, and here we enter the field, very visible, of what this society is becoming in all levels and areas.

Run away! Be different! Be unique! And thus you will free yourselves from “the law of death” (Luis Vaz de Camões), that is, immortal.